Etude House Proof 10 Eye Primer

This primer has been getting a lot of good reviews (it has a 4.8/5 rating on makeupalley.com) and a lot of  make up artists/ beauty bloggers claim it's as good as Urban Decay's Primer Potion and Too Faced Shadow Insurance (both of which are way beyond my budget). So when I was able to get one for myself, I'm glad to say it did live up to all the hype. If you are looking for a good but affordably priced eyeshadow primer, this one definitely fits the bill.

It looks beige in the bottle, but when spread out it's translucent. 

What I like:

• Makes eyeshadow last all day long (more than 12 hours), prevents creasing/smudging
• Makes colors more vibrant and pigmented
• Easy to spread
• Consistency is perfect- upon application, doesn't dry too fast or too long. Just wait for about 5 seconds and you can start applying eyeshadow
• The price- only Php 298
• Easy to find- available at all Etude House branches

What I didn't like:


The packaging- don't get me wrong, it looks nice, but it has a doe foot applicator which can be a bit unhygienic; plus when you've almost consumed the contents, it will be a bit hard to scrape up all the remaining product. It would've been nicer if it came in a squeeze tube.


How to Apply:

1. Take a small amount, swipe it onto an empty make up palette or the back of your hand (compared with swiping it directly onto lids, I find it more hygienic this way haha)
2. Spread all over lids and up to the browbones. I also sometimes put a bit of primer onto the lower lashline.
3. Apply eyeshadow

Would I repurchase?


Yes!