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Sunday, March 11, 2012

Etude House Proof 10 Eye Primer

This primer has been getting a lot of good reviews (it has a 4.8/5 rating on and a lot of  make up artists/ beauty bloggers claim it's as good as Urban Decay's Primer Potion and Too Faced Shadow Insurance (both of which are way beyond my budget). So when I was able to get one for myself, I'm glad to say it did live up to all the hype. If you are looking for a good but affordably priced eyeshadow primer, this one definitely fits the bill.

It looks beige in the bottle, but when spread out it's translucent. 

What I like:

  • Makes eyeshadow last all day long (more than 12 hours), prevents creasing/smudging
  • Makes colors more vibrant and pigmented
  • Easy to spread
  • Consistency is perfect- upon application, doesn't dry too fast or too long. Just wait for about 5 seconds and you can start applying eyeshadow
  • The price- only Php 298
  • Easy to find- available at all Etude House branches

What I didn't like:

The packaging- don't get me wrong, it looks nice, but it has a doe foot applicator which can be a bit unhygienic; plus when you've almost consumed the contents, it will be a bit hard to scrape up all the remaining product. It would've been nicer if it came in a squeeze tube.

How to Apply:

  1. Take a small amount, swipe it onto an empty make up palette or the back of your hand (compared with swiping it directly onto lids, I find it more hygienic this way haha)
  2. Spread all over lids and up to the browbones. I also sometimes put a bit of primer onto the lower lashline.
  3. Apply eyeshadow

Would I repurchase?



  1. Hi Chin!

    I got in.. Finally! I love your blog... Been searching for a beauty blog, I found it... Love your entries... Keep blogging! I'm following you now...

  2. hey there! :) thanks for following me, by the way i'm pam! :)

    yaaay we have the same primer! :) i think so far this has been my favorite primer, i have used the elf primer and sealer but it doesn't have the same consistency as proof 10. i really love this one! btw, i agree that the packaging sucks. wouldn't it be nicer if they used a squeeze bottle instead? haha :)

  3. @ doc honey- yay thanks for following! happy ko, my first follower ever hehe

    @pamela- hi pam! thanks for following back! :) yup squeeze tubes are always better i think... ohh thanks for the heads up about the elf primer. wanted to try that one out too cos it's cheaper. guess ill just wait if someone decides to gift me with one hihi

  4. this is my favorite eye primer!

  5. followed you na sis! Thanks for visiting my blog and leaving comments! i really appreciate it :) I'm kinda new on blog stuff hehe..

    Please follow me :)

  6. thanks for following! i'm already following you na dear, great blog! :)